We have a very well experienced team at Chennai . Our team comprises of experts with hands- on experience on every aspect of a FMCG business.
Gapon based on research & experience, provides complete strategy, right from production depo
till it reaches the end consumer. Our strategies are very unique and sustainable. The following
are the key areas of working.
New Product Development
Sales & Distribution Channel Development
Marketing
Gapon also acts as your manpower consultant, helping in profile designing, team size planning,
recruit the right team with required skill set for the FMCG business. We help in recruitment in the following position/ Departments.
Sales & Marketing Team
Managerial Level
Support on System development to track the employee performance & review
Customer relationship management is a key aspect of FMCG business. Gapon provides
complete CRM support like communications, tracking feedbacks & complaints, also help to
address the issues & develop the relationship.
Distribution Channel communications
Complaints & Suggestions Tracking from customers
Addressing the Compliances
Servicing the Distributor, Retailer, Consumers, MCOs
Gapon have strong acumen in Brand positioning and planning the whole marketing strategy. The
Marketing plans are based on multiple researches & studies. Our scopes as a FMCG marketing
consultant are
Creative Agency finalisation & coordination
Brand Name, and create right Positioning Platform
Brand Development
Researches and Consumer Behaviour Analysis
New Product Development / Existing Product Upgradation
Marketing Budgeting (ATL & BTL) & Execution
Pricing & profitability of Brand
Gapon helps manage the whole Sales process for FMCG products. Planning the Sales teams
with defined targets, regularly monitoring progress and generating MIS reports are the scope of
Sales admin support.
Designing of sales team structure & organigram
Sales profile designing, Recruitment drive
Inductions and Sales Force Training
Monthly Sales Review Meetings
Sales team tracking thru Apps
MIS reports
At Gapon, we are clear that Digital media is the way to go for FMCG products for the next
generations. Right from the website development to Digital Marketing, we build a plan to target
the right audience through Search engine Optimisation, Social media platforms and
Banners/Text Ads across websites, which are flocked by the target audience.
Digital Marketing Agency finalisation & Coordination
Website Development
Budgeting for Digital Marketing, Execution and Tracking
Weekly Track reports
SEO (Search Engine Optimization)
SMM (Social Media Marketing)